INDUSTRIAL REVOLUTION II

Creating social progress and a thriving business need not be mutually exclusive endeavors. The race to the bottom is ending, and a new industrial revolution is beginning. Join us. http://irii.com

Why I Invest in Ethical Fashion

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In the mid-nineties the organic food industry, still a niche market, sought to break into the mainstream. At the time, however, consumers had little understanding of “organic.” Over the years growing concern about health issues, pesticides, potential risks of genetically modified food, environmental damage resulting from industrial farming, and animal rights has pushed interest in organic food to the forefront of public consciousness. Organic food may cost a little more money than processed industrial food, but people now understand that saving a few cents can have enormous costs for their health, the environment, and the well being of workers. Green businesses savvy enough to detect the change in public awareness have proven very successful at convincing consumers of the value of buying organic and have driven the supermarket chains and even fast food industry to join the organic food movement. Certainly a lot of “green washing,” false advertising, occurs, but over time brands that deliver more than image will gain position in the market.

When people ask me why I invest in Ethical Fashion, I often make comparisons to the organic foods movement. What we put on our bodies is just as important as what we put in them. A public that has begun to exercise their consumer leverage to force organic food into the mainstream marketplace will increasingly demand ethical options from the clothing industry. As the Ethical Fashion movement educates consumers, people become more aware of the dangers of industrial chemicals in their clothing, of environmental damages from some mainstream industrial practices, and of the unsafe working conditions and inferior quality associated with the “race to the bottom” phenomenon. As they have with organic food, people will develop a holistic approach to the idea of quality. Status, value, workmanship, ethics, environmental and humanitarian concerns all become synonymous with quality. Consumers don’t make separate deliberations for each category. They make one decision. The more people who make the choice to support Ethical Fashion, the more such choices will become the standard.

– Rob Broggi, Founding Partner & CEO of Industrial Revolution II


 

Save the future. #wearmatters #SOURCEExpo

Save the future. #wearmatters #SOURCEExpo

'The True Cost' is a documentary film exploring the impact of the global clothing industry on people and the planet. ►http://kck.st/19cxNuM

Through new Commitments to Action made at #CGI2013, more than 11.6 million children will have access to a better education. To learn more, watch sessions from the meeting, commitment announcements and progress report updates on YouTube.

Through new Commitments to Action made at #CGI2013, more than 11.6 million children will have access to a better education.

To learn more, watch sessions from the meeting, commitment announcements and progress report updates on YouTube.

Logic will get you from A to B. Imagination will take you everywhere.

—Albert Einstein (via levantnaturesfashion)

”I am not a classic “eco warrior” and should confess that I’m even a little tired of words such as “eco,” “green” and “ethical.” It’s more that I dream of a world where everything is ecological, green and ethical so that actually we don’t have to define them anymore.” – Livia Firth

”I am not a classic “eco warrior” and should confess that I’m even a little tired of words such as “eco,” “green” and “ethical.” It’s more that I dream of a world where everything is ecological, green and ethical so that actually we don’t have to define them anymore.” – Livia Firth

TOMS Will Manufacture New Pairs of Shoes in Haiti Starting January 2014

ettertrykk:

"TOMS is “actively seeking” to produce at least a third of its donated shoes in the geographic regions where they’re distributed, using local labor and local resources, by the end of 2015."

I love TOMS!

Not only that, but they are committed to ensuring fair wages and working conditions for their employees, as well as creating jobs and opportunities in Haiti over the next several years. This is exactly in the spirit of what we are doing at Industrial Revolution II!

(Source: ecoimprint)

roisin796:

I began reading a book “The Sustainable Fashion Handbook” by Sandy Black. These are some of the quotes from the book which I found very powerful and had an impact on me. 

Design to replace the need to consume.